If you plant a mango tree then it will give you mangoes after few years, but if the tree is taken care by regular watering, weeding out unwanted plants and adding some manure then it will grow better and yield more mangoes. Similarly if one selects a good equity mutual fund and invests in it for a period of 5-10 years then one will get decent returns, but always keeping the entire portfolio in equity especially in times of very high valuations is not ideal and can make you see lot of volatility and negative returns in short term at times.
However if the portfolio is managed based on market valuations then one will see less volatility in short term and better returns in long term. We do extensive research on markets due the interest we developed in it while investing ourselves in the past two decades and based on this we make necessary changes to clients portfolio on a yearly basis.

The portfolio management reduces the volatility to a great extent and improves the returns in the long run. The lesser volatility a person sees, it makes him/her stay invested without the fear of market which itself is the most important factor to obtain good returns in equities.
Mutual Funds can be purchased easily from internet these days and the fee in direct funds is slightly lesser than regular funds but our unique portfolio management is our speciality which one doesn’t get from the common MF sources. Our experience and the portfolio management service that we provide will well compensate for the slightly higher fees paid while investing through us. Off course there are no free lunches and we charge a small fee for our portfolio management.
